Traffic Exchanges can help you get new social networking friends or fan's to your Facebook business page. I read that 77% of facebook business pages have less than 1000 fan's - how ever I have noticed how some people are getting fans via traffic exchanges and they are doing it by putting their fan pages at the top of their blogs, then putting their blogs in traffic exchanges - so if you want more facebook fans - add a fan box!
I haven't done this myself yet as I prefer getting leads to sign up to feedburner - but - there are so good reasons to make use of traffic exchanges to get fan's
The main good reason is facebook is the main place most people in UK and USA go to - so if you want to be plugged into facebook a fan page is the way to go. Fan pages are still developing, so it might be a good idea to get your facebook user base sorted out now - before facebook (like google did) start finding a way to make it difficult for you to get fans - they will find a way to make people pay for their own fans eventually - as they need the money!(seriously) - they are a business like any other business and rather like myspace they are currently throwing money down a giant pit and not seeing the returns they want yet - this is where small businesses can get in, now - before the next flush time where everything will cost more again!